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Product engineering studio · India

We buildsoftwarethat runsbusinesses.

We design and build operating systems for businesses — from vertical ERP platforms and AI automation to trading infrastructure and custom enterprise software.

ERP · AI · Automation · Quant Systems · Integrations

01Products

Software we don'tjust prototype.We operate it.

Four platforms with real users, real data and real Monday-morning consequences. Each one was built by mapping how the business actually runs.

01Sports Club Operating System

FrontCourt

Operations software for modern sports facilities.

FrontCourt · Bookings
OPEN
Thu, 4 Sep
BookedLeagueHold
6a
7a
8a
9a
10a
5p
6p
7p
8p
9p
Court 1
Court 2
Court 3
Turf A
Utilisation
78%
prime slots 96%
Members
1,142
+18 this week
POS today
₹42,300
café + pro shop
  • Bookings
  • Memberships
  • POS
  • Facility management
  • Inventory
  • Leagues
  • CRM
  • Accounting
02Farm ERP

Cropbooks

Farm management software built for Indian agriculture.

Cropbooks · Farm
ENहिमर
Season cost
₹4.86L
kharif 2026
Labour days
312
this month
Mandi · Soy
₹4,410
+1.8% Indore
Crop stages
Plot 3 · SoybeanFlowering
Plot 1 · CottonBoll formation
Plot 7 · Wheat (rabi)Planned
Purchases
Item
Qty
Status
Urea 46%
12 bags
Stocked
Diesel
40 L
Low
  • Farm operations
  • Crop planning
  • Inventory
  • Purchases
  • Sales
  • Labour
  • Mandi workflows
  • Analytics
Available across six languagesExplore Cropbooks (opens in a new tab)
03Property Operations

Rental ERP

A system for managing rental properties, leases and collections.

Rental ERP · Portfolio
3 DUE
Collected (Sep)
₹9.2L
of ₹11.4L
Outstanding
₹2.2L
6 tenants
Lease expiries
04
next 60 days
Unit
Tenant
Due
Status
A-302
Verma
₹32,000
Paid
B-104
Iyer
₹28,500
12d late
C-201
Khan
₹41,000
Overdue
A-105
Desai
₹30,000
Paid
Collection trend
Documents
Lease · C-201expires 30d
KYC · B-104verified
  • Properties
  • Tenants
  • Lease expiry
  • Rent collection
  • Outstanding tracking
  • Documents
  • Dashboards
Deployed per client
04Enterprise Internal CRM

CRM

A private business operating platform with enterprise integrations.

Private system
CRM · Pipeline
SAP sync
New2
Apex Steel · ₹18L
Nirmal Tools · ₹6L
Quoted3
Bharat Forge · ₹42L
Sona Comstar · ₹12L
JSW · ₹31L
Follow-up1
Hero Cycles · ₹9L
Won1
Tata Autocomp · ₹27L
Pipeline
₹1.45Cr
weighted ₹62L
Follow-ups due
07
2 overdue
SAP orders
synced
3 min ago
  • Sales
  • Operations
  • Follow-ups
  • Dashboards
  • Internal workflows
  • SAP-linked data
Deployed per client
02Custom business systems

Your business doesn'tfit in a template.

Neither should your software.

01Construction

Contractor ERP

Projects, labour, procurement, billing and site operations.

Contractor ERP
LIVE
Active sites
14
Labour on site
412
today
RA bill pending
₹2.1Cr
3 clients
Site spend · weekly
Site
Stage
Spend
Status
Sector 62 Tower B
Slab 7/14
₹8.4Cr
On track
Noida Warehouse
Finishing
₹3.1Cr
Material delay
Gurgaon Villa 3
Footing
₹0.6Cr
Started
02Travel

Travel Agency ERP

Leads, quotations, itineraries, suppliers, payments and operations.

Travel Agency ERP
LIVE
Open leads
86
Quotes sent
31
this week
Supplier payables
₹14.2L
due 7d
Lead → booking conversion
Traveller
Package
Value
Stage
Mehta family
Bali · 6N
₹3,40,000
Quoted
Ahuja group
Kashmir · 5N
₹1,86,000
Confirmed
Rao & Rao
Europe · 12N
₹9,20,000
Visa pending
03Accounting practice

CA Practice System

Clients, compliance, document workflows, task management and accounting integrations.

CA Practice System
LIVE
Clients
212
GST filings due
48
by 20th
Docs awaiting
17
from clients
On-time filings
Client
Filing
Due
Status
Sunrise Exports
GSTR-3B
20 Sep
Awaiting docs
Patel Textiles
TDS Q2
07 Oct
In progress
Om Traders
GSTR-1
11 Sep
Filed
04Automotive

Dealership Audit Intelligence

Automated audit analytics across dealership transactions, discounts, inventory and accounting data.

Dealership Audit Intelligence
LIVE
Transactions scanned
48,210
Anomalies flagged
37
this month
Discount leakage
₹6.8L
identified
Exceptions per 1k invoices
Invoice
Check
Delta
Flag
INV-88123
Discount > policy
₹42,000
Review
INV-88097
Stock mismatch
1 unit
Open
INV-87990
GL vs DMS
₹0
Reconciled
05Home & furniture

Home & Furniture Sales

Customer discovery, AI mood boards, product selection and sales pipeline.

Home & Furniture Sales
LIVE
Consultations
58
this week
Mood boards
41
AI-generated
Avg. order
₹2.4L
Consultation → order
Customer
Room
Board
Stage
Kapoor residence
Living · 3BHK
v3
Selecting
Studio 9 café
Commercial
v1
Ordered
Bhatt villa
Master bed
v2
Quote sent
06Manufacturing

Manufacturing ERP

Production, procurement, quality, maintenance, inventory and finance.

Manufacturing ERP
LIVE
OEE
81%
line 2
WIP
₹1.9Cr
QC rejects
0.6%
7d
Line efficiency
Work order
Line
Qty
Status
WO-5521
Line 1
12,000
Running
WO-5519
Line 2
8,500
QC
WO-5516
Line 3
4,200
Maintenance
03Intelligence layer

Software shoulddo the work.Not createmore of it.

Most business software is a very expensive form. Our intelligence layer reads what arrives, understands it against your records, runs the workflow, checks its own work and acts — with a person only where judgement is actually needed.

  1. 01
    Input
    Documents, messages, voice, spreadsheets
  2. 02
    Understand
    Extract, classify, match to records
  3. 03
    Automate
    Run the workflow without a human
  4. 04
    Verify
    Reconcile, detect anomalies, flag
  5. 05
    Act
    Post, notify, decide
inbox · invoice.pdf
NEW
SHARMA STEEL TRADERS
GSTIN 07AABCS1234F1Z5 · Bhiwadi, RJ
TAX INVOICE
#SST/26-27/0412
02 Sep 2026
ItemQtyAmount
TMT 12mm Fe500240 kg₹1,44,000
TMT 8mm Fe50080 kg₹40,000
Freight—₹2,400
GST 18%₹33,120
Total₹2,19,520
Workflow · purchase-invoicewaiting
  1. 1
    Upload invoice
    PDF · WhatsApp · email
  2. 2
    Extract supplier
    Sharma Steel Traders · GSTIN 07AAB…
  3. 3
    Match purchase order
    PO-2291 · 3 lines · 98% match
  4. 4
    Update inventory
    +240 kg TMT 12mm → Yard B
  5. 5
    Post accounting entry
    Purchases ₹1,84,000 · GST ₹33,120
  6. 6
    Flag discrepancy
    Freight ₹2,400 not on PO
InputUnderstandAutomateVerifyAct
Capabilities

Deployed inside real products, not as demos. Each one is wired to the database, the accounting and the people who need to know.

  • AI document extraction
  • AI quotation generation
  • AI-assisted workflows
  • Business intelligence
  • Natural-language search
  • OCR / document understanding
  • Automated reconciliation
  • Anomaly detection
  • Decision support
  • WhatsApp workflows
  • Voice interfaces
04Quant systems
Feed—Live
Broker—Connected
Risk engine—Active

Built for marketswhere millisecondsand mistakes matter.

We engineer execution systems, backtesting infrastructure and live strategy engines for Indian markets. Tick-level data, broker-native order routing and risk controls that can actually stop the machine.

execution · engine
NSE · 09:15 IST
NIFTY 5024417.75-62.25
1m5m15mD
09:1510:3011:4513:0014:1515:30
Order queue · ladderrung 3/4
NIFTY 24500 CEBUY50LIMITfilled
NIFTY 24500 CEBUY50LIMITfilled
NIFTY 24400 CEBUY50LIMITopen
NIFTY 24300 CEBUY50LIMITqueued
PositionOPEN
Qty
150
Avg
142.40
Stop
basket SL
Tick latency
0.60 ms
Ticks/s
1180
Regime
BULL
Order lifecycle
  1. Signalregime · long
  2. Risk checksize 2.4%
  3. OrderLIMIT
  4. BrokerKite
  5. Executionfilled 0.8ms
  6. Position+1 lot
Backtest · sample runoperational metrics only
Trades1,842
Fill rate98.4%
Avg slippage0.6 bps
Live/backtest parityΔ 0.3%
Brokerage + STT modelledyes
Max concurrent rungs4
Kill switcharmed · flatten all
Capabilities

We don't publish returns. We publish the engineering: what the system does when the feed drops, the broker rejects an order, or the regime flips mid-ladder.

  • Kite Connect execution
  • Indian-market backtesting
  • Broker integrations
  • Live WebSocket feeds
  • Order management
  • Position sizing
  • Pyramiding
  • Ladder execution
  • Risk controls
  • Kill switches
  • Regime detection
  • Slippage modelling
  • Indian brokerage & tax modelling
  • Live-vs-backtest parity
05One technology layer

Different industries.Same engineering foundation.

A farm ERP and a trading engine look nothing alike on screen. Underneath they share the same stack, the same auth model, the same deployment path — which is why every product gets better when any one of them does.

  1. 01
    User interface
    • React
    • Next.js

    Fast, keyboard-first screens people actually use all day.

  2. 02
    Application
    • Business logic
    • Workflow engine
    • AI

    Where the rules of the business live — versioned, testable.

  3. 03
    Data
    • PostgreSQL
    • Row Level Security
    • Analytics

    One schema, one truth, permissions enforced at the row.

  4. 04
    Integrations
    • GST
    • Tally
    • WhatsApp
    • Excel
    • SAP
    • APIs
    • Broker APIs

    The systems you already run, wired in rather than replaced.

  5. 05
    Infrastructure
    • Railway
    • Cloud
    • Monitoring
    • Backups
    • Security

    Boring on purpose. Observable, backed up, patched.

06India-first business integration

Built around howIndian businessesactually operate.

Global software assumes a global business. Ours assumes GST filings on the 20th, a Tally file the CA insists on, a WhatsApp group where the real approvals happen, and a team that reads Hindi faster than English.

Your operating system
ERP · CRM · Finance · Ops
  • GST
    Returns, e-invoicing, HSN, ITC matching
  • Tally
    Two-way sync with Tally Prime ledgers
  • Excel migration
    Years of spreadsheets, imported cleanly
  • WhatsApp sharing
    Invoices, reminders and reports on WhatsApp
  • Hindi
    Full Hindi UI, not a machine translation
  • Regional languages
    Marathi, Gujarati, Punjabi, Telugu, Kannada
  • Indian accounting workflows
    Vouchers, TDS, debit notes, FY April–March
  • Indian broker APIs
    Kite Connect and NSE/BSE market data
  • Indian tax calculations
    STT, stamp duty, brokerage, GST on charges
07From chaos to system

Your business alreadyhas a system.

It's just scattered across people, spreadsheets and WhatsApp.

We map how the business actually operates, then turn those workflows into software.

Today
  • WhatsApp
  • Excel
  • Paper
  • Phone calls
  • Tally
  • Manual follow-ups
  • Different databases
One
Operating System
  • CRM
  • Inventory
  • Finance
  • Operations
  • Analytics
  • Automation
08How we build

Seven steps.One continuoussystem.

Not a waterfall and not a sprint theatre. A loop that starts on the shop floor and ends with the management team looking at the same numbers the operators typed in.
  1. 01

    Understand

    Map the real operational workflow.

    Site visits, WhatsApp exports, the spreadsheet nobody admits runs the company.

  2. 02

    Design

    Turn complexity into a simple operating model.

    Entities, states, who does what, what must never happen.

  3. 03

    Build

    Engineer the platform around the business.

    Real screens with real data from week two, not a mockup.

  4. 04

    Connect

    Integrate accounting, communication and external systems.

    Tally, GST, WhatsApp, SAP, brokers — wired in, tested with live data.

  5. 05

    Automate

    Remove repetitive work using rules and AI.

    Extraction, matching, reminders, reconciliation — the second shift.

  6. 06

    Measure

    Create management visibility across the organisation.

    Dashboards built from the same tables the team works in.

  7. 07

    Improve

    Software evolves with the business.

    Monthly releases. The system is never 'done' while the business is alive.

09Principles

Software shoulddisappear intothe way you work.

  1. 01

    Less data entry

    Capture information automatically wherever possible.

  2. 02

    One source of truth

    Stop maintaining five versions of the business.

  3. 03

    Management visibility

    Know what's happening without asking ten people.

  4. 04

    Automation first

    Software should eliminate repetitive work.

  5. 05

    Built around the business

    We adapt software to operations — not operations to software.

  • 00
    Live Products
    Operated, not just shipped
  • 00+
    Industry Systems
    Contractors to dealerships
  • 00
    Languages
    Cropbooks, incl. Hindi
  • 00
    Engineering Stack
    Shared across every product

We don't writetransformationPowerPoints.

We buildthe system.

Strategy matters. But eventually somebody has to connect the database, build the workflow, migrate the data, integrate the API and make it work Monday morning.

Founder-led · Engineering-first · India

10Who we work with

Three kinds of teamscall us.

  • 01

    Operators

    Businesses that have outgrown spreadsheets and fragmented software.

    Facilities, farms, factories, practices, dealerships.

  • 02

    Founders

    Companies building a technology-enabled operating advantage.

    A product, a platform, or an internal edge competitors can't buy.

  • 03

    Enterprise teams

    Organisations that need custom internal systems integrated with existing infrastructure.

    SAP, legacy databases, compliance constraints, real users.

There's probablya better wayto run it.

If an important part of your business still depends on spreadsheets, repetitive data entry or people remembering what happens next, we should probably talk.